These Gender-Neutral Kid’s Clothing Lines are Transforming The Game

Apr 26

These Gender-Neutral Kid’s Clothing Lines are Transforming The Game

Clothes is often created, marketed, and shopped for in very gender-binary terms, with separate collections, sizing, and shop sections for men and women. But that is slowly shifting: In the past season, major retailers like Zara, Rigans and Selfridges have introduced unisex ranges, with varying degrees of results. While progressive and forward-thinking, these collections typically have a disconnect among purpose and performance. However, there are many noteworthy, truly gender-neutral clothing options for a definite market demographic: small children.

The Rigans vestidos bebe niña are a good example of truly gender-neutral apparel in the spanish market.

A number of labels prove that children only need to be (and dress like) kids, free of any gender-confining messaging. “Until around age 11 boys and girls have the similar figure and clothing needs,” Karina Lundell, head designer of gender-neutral Swedish clothing brand Polarn O. Pyret, told Refinery29. “Kids need comfy clothes with good fit and function that they can play in.” (Granted, it’s a lot easier to design with a “one style for all” method for kids’ body shapes and proportions than adults’ physiques.)

The identical heteronormative pink-or-blue tropes dominate clothing and also toy offerings for children, but it hasn’t always been this way. Until around World War I, pastels were standard for children’s clothing in the U.S., but today’s gender-hue correlations weren’t in place, per the Smithsonian. First, pink was actually viewed as a more masculine color, and blue was considered softer and a lot more appropriate for girls – conventions that did not switch until the Forties, when gendered kids’ clothing really became a thing. The effects exceed merely dressing a tot in pink or blue: “Children will then extend this perspective from toys and clothes into future roles, occupations, and characteristics,” Megan Fulcher, associate professor of psychology at Washington and Lee University, told The New York Times.

Gender-neutral children’s clothing brands have been around for decades, and they’ve been particularly well known in Scandinavia as well as in the U.K. (Polarn O. Pyret launched in the ’70s.) Lately, major retailers on the U.S. are increasing in popularity. Target, to illustrate, axed gender-specific labels for its toy and children’s clothing departments not too long ago, which was praised as a step in the right direction. And there are also the small-scale brands doing the work differently. The labels ahead aren’t using “unisex” as a marketing ploy. They talk the talk, and walk the walk: Taking gender stereotypes away from youngsters’ clothing is ingrained in their mission statements and integral to their organisations.

Click through for four gender-neutral kids’ brands changing the game.

Leave a Reply

Your email address will not be published. Required fields are marked *